Author Profile

Steven Van Yoder
Contact Steven Van Yoder
http://www.getslightlyfamous.com

Steven Van Yoder is the author of Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort. Visit www.getslightlyfamous.com to read the book and learn about "slightly" famous articles, teleclasses, workshops, and marketing programs to help small businesses and solo professionals attract more business.

Articles By This Author:

How to Use Public Speaking to Attract Clients
Speaking is a marketing strategy you can immediately embrace to get in front of potential customers. Speaking puts you within handshaking distance of your best prospects, many times helping you close sales before you leave the room.

Should You Write a Book?
More and more business people are realizing the power of writing a book to catapult their businesses to a higher level. Speakers, consultants, coaches, therapists and other small business owners are learning that publishing a book is one of the most powerful marketing strategies available.

The Brand Called You
Every company has a reputation. Everyone you meet will form an opinion about your company, even if they have not done business with you yet. The challenge is to manage your reputation so that the opinion that people have of you is positive. This is what creates a brand.

Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit.

Into The Limelight
There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. To enjoy the greatest return on your marketing efforts, you need to rise above the crowd. You need an edge over the competition. In short, you need to become slightly famous by establishing an expert reputation.

6 Steps To Get 'Sligtly' Famous
The best clients and customers are those who seek you out because they have already heard of you. "6 Steps to Get Slightly Famous" shows how to build visibility and credibility by positioning yourself as a valuable resource and mini-celebrity within your target market.