Balancing Your Promotions

By Larry Johnson
http://www.bizsitebiz.com/

Promotion of your online business may take a variety
of directions. Some will bring more success than
others. Every one is important to consider when
you are trying to open the door to visitors to your
site.


This article discusses several of the more useful
ways to promote and the necessity of keeping
some balance in your promotional efforts.


-- SEARCH ENGINES


Everyone needs to make an effort to get their site
indexed to the major search engines. If you have no
idea how to do this, here is one of the most important
links you will every locate and it comes at no cost.


[url]http://www.Selfpromotion.com/[/url]


If you want more people to visit your website, you
must know how to create search-engine-friendly
web pages, and then submit your URL to all the major
search engines. That's what this site is all about.


-- LINKING


Think of links on other websites as road signs that
point to your site. That's what links do. They will
be useful if they are on high traffic sites that are
relevant to your site's content.


Now there are many ways to create and maintain
links. Too many for this article to discuss. Here
are a couple of pointers about linking.


Avoid "link farms" that create a load of useless,
irrelevant links to your site. They may do more
harm than good with the search engines.


I recommend that you create a links page and
manually add and delete links. Avoid purchasing
and installing scripts or other such methods.


If you don't have the skills to do that then, there
are some good paid services that will manage
your links. A simple search on one of the major
search engines will turn up a bunch.


Here are a couple that I can recommend:


[url]http://www.linksmanager.com [/url] and
[url]http://www.websitetoolbox.com/[/url]


-- JOINT VENTURES


This is simple. I have something to promote.
You have a website or newsletter. I will pay
you a portion of my profits to promote it.


It can work well if you can endorse the item
with a personal statement and recommendation.


Be careful of jumping on all offers. Make sure
they are legitimate.


-- ARTICLES


One of the least expensive and most effective
ways to get some exposure for your business
or newsletter is to write and distribute articles.


Publishers are looking for good, fresh content
for their newsletters and ezines. You provide
it with a well-researched article.


The trade off is that they are required to include
a short resource box at the end of the article
that links back to your site.


It's a Win-Win situation.


One of the ways to let your article gain exposure
is to list it in several of the online article directories
like:


[url]http://www.marketing-seek.com[/url] and
[url]http://www.articlecentral.com[/url]


There are many others. Just search "article directories".


-- AD SWAPS


Great way to get some no-cost exposure. If you
have an ezine or newsletter, just locate some
similar publications and offer to swap ads with
them.


-- EZINE ADVERTISING


Probably the easiest ways to get some exposure
quickly is to locate and advertise in some selected
publications.


Be sure that the newsletter is likely to reach
your target audience. It won't do much good
to promote your "Yellow widgets" to an ezine
which is made up of readers who are mothers
of newborns interested in learning about how
to mix baby formula.


You can also spend some serious money quickly
with this type of promotion. Be sure and track
your ads to make sure you are making money
above your advertising expenses.


Depending on the nature of your online business,
some of these promotional types may have more
or less relevance for you.


Whichever means you use, try and keep a balance
in your efforts that will allow you to most effectively
reach your target audience.


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