New Search Engine Ranking Algorithm - An Interview with ExactSeek.com's Mel Strocen

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New Search Engine Ranking Algorithm - An Interview with ExactSeek.com's Mel Strocen

By Shelley Lowery
http://www.web-source.net/

ExactSeek.com has teamed up with Alexa to provide a brand
new search engine ranking algorithm that ranks sites based
on content relevancy and Alexa user popularity data.

This unique ranking system not only provides relevant search
results, but it also enables website owners to increase
their site's ranking in ExactSeek simply by increasing their
Alexa ranking.

ExactSeek.com, a Jayde Online company, is a search engine
and directory that indexes over 25,000 websites each day.
It currently indexes over 2 million websites and is
expected to exceed 5 million by the end of the year.

Alexa Internet, an Amazon.com company, provides the Alexa
Toolbar -- an invaluable tool for the Internet marketer.
This little browser plug-in provides a wealth of
information, including site statistics, traffic data and
contact information for every site you visit. Best of all,
it won't cost you a dime.

You can download and install the Alexa toolbar here:
<a href="http://download.alexa.com/?amzn_id=websource0c" target="_blank">http://download.alexa.com/?amzn_id=websource0c</a>

I recently had the opportunity to interview Jayde Online's
CEO, Mel Strocen. The Jayde Online Network includes
ExactSeek.com, GoArticles.com, SiteProNews.com,
AllBusinessNews.com, EzineHub.com and FreeWebSubmission.com.
Jayde Online Inc. has been internet-focused from its
inception in 1998 and primarily involved in the publication
of email newsletters and the development of niche and
general search engines.

Here's what Mel had to say about the new ExactSeek search
engine ranking algorithm...

Shelley: Mel, thank you for taking time out of your busy
schedule to talk with me.

Mel: Shelley, I appreciate the opportunity to provide some
insight on recent developments at ExactSeek and our new site
ranking algorithm.

Shelley: Now that ExactSeek has teamed up with Alexa, how
exactly will websites be ranked?

Mel: The main factors in determining website ranking will
be page content relevancy and the site traffic data provided
by Alexa Internet with the emphasis being on the former
versus the latter. It will be several weeks, or possibly
even longer, before we finalize the exact weight we give
Alexa data. What this means is that for the short term
webmasters might find their website ranking changing fairly
frequently. Think of it as ExactSeek's version of the
"Google Dance" :)

Shelley: Prior to the new partnership, ExactSeek ranked
sites according to keywords displayed within the Title, Meta
Description and Meta Keywords tags. Will these tags still
play a role in ranking a website? Or, will sites be strictly
ranked according to content and their Alexa ranking?

Mel: Yes, Title and Meta tags will continue to play a role,
but not to the extent they did previously. The information
from these tags will be shown in the actual search result
listings and will also be compared to page content as an
additional check of overall relevancy.

Shelley: As I'm sure you're aware, some "experts" may make a
case that Alexa rankings can be manipulated. How would you
respond to this analysis?

Discuss this in our Webmaster Forums

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