What is link popularity?
Links are the buttons and underlined text on Web pages that take you to other pages when you click them. Your Web site's link popularity is a number of Web pages that contain links to your site.

Why is it important?
Because good link popularity can dramatically increase traffic to your web site. Well placed links are an excellent source of consistent and targeted traffic. And due to recent developments, they can even generate additional search engine traffic to your site.

Knowing who links to your site, and increasing the number of links, is an important part of any web site promotion effort. This free service queries AltaVista, Google and other search engines and reports link popularity.