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Internet Marketing Strategy:44 Link Popularity Secrets

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Internet Marketing Strategy:44 Link Popularity Secrets

By Robert A Kearse
http://100FreeWorkAtHomeTools.com

Enjoy These BENEFITS:

-Quality targeted traffic from backlink & reciprocal
link partners

-Sustained long-term free search engine traffic

-Recognition as an authority in your specific field

There are enormous benefits to be had if you
master and use these link popularity secrets.
These 44 linking strategies and tactics are
organized into three sections:

Link Popularity Resources, Tools, & Techniques (1-11)

Backlinks (Incoming Links) (12-37)

Reciprocal Links (38-44)

----

(1-11) Link Popularity Resources, Tools, & Techniques

(1) (1) (1) (1)

You will need a comprehensive script to manage
the many tasks of a complete link popularity
strategy.

First step:

Download and install Duncan Carver's Link
Management Assistant (LMA):

http://www.onlinemarketingtoday.com/software/link-management/
The best link popularity software.

Other leading link building products are:

Arelis4
http://www.axandra.com/

Reciprocal Manager
http://reciprocalmanager.com/

Zeus
http://www.cyber-robotics.com/

. . .but all have significant price tags attached.

LMA is the Rolls Royce of link popularity software.

In a class by itself!

Oh yes, did I mention that it is free!

This link building software is the best option
for building a niche directory for a mini site
or niche site.

Even if you currently use other link popularity
software, you should add LMA to your Internet
marketing arsenal.

Download now or bookmark this page:

http://www.onlinemarketingtoday.com/software/link-management/

For an example of a link directory established with
LMA see the "Work At Home Website Directory" that I
have started to develop on this website:

http://100FreeWorkAtHomeTools.com/lma/directory



(2) (2) (2) (2)

Read this important article:

Keyword Phrases In Linking text:
http://linkingmatters.com/linkingtext.html

Linking text, sometimes called anchor text is
the clickable text that takes people to another
page or resource.

Mastering the skill of using keyword phrases
in your linking text is one of the critical
secrets to understand in developing an effective
link building strategy.

Take special notice of the importance of using
this technique in your internal links within
your website.


(3) (3) (3) (3)

You should be aware of the penalties search engines
can inflict.

Vary keywords in linking text:

http://www.articlecity.com/articles/marketing/article_1287.shtml


In your linking strategy you should offer multiple
anchor text options for other webmasters to choose
in linking to your website.

Change these options AT LEAST ONCE PER MONTH.



(4) (4) (4) (4)

Subscribe to these link popularity newsletters:

http://linkingmatters.com/Newsletter_Subscription.html
Linking Matters Newsletter

http://www.linking101.com/newsletter.htm
LinkingNews Newsletter

The dynamics of what's effective on the Internet
can change at a frightening pace. Subscribe to
these ezines and keep current.


(5) (5) (5) (5)

Bookmark this website:

http://www.ericward.com/articles/index.html

Free articles on strategic link building, linking
strategies and tactics, and link popularity.

Eric Ward is one of the most knowledgeable individuals
in terms of link popularity on the entire Internet.

Visit this site on a REGULAR BASIS.



(6) (6) (6) (6)

Use keywords in your domain name.

The links that you are sowing all over the Internet
will show up more often in search engine results,
if you are using important keywords in your domain
name.

Use the knowledge you gained from SECRET #2
concerning "keyword phrases in linking text".



(7) (7) (7) (7)

Download this ebook which contains a collection of
link building tactics:

http://www.searchengineworkshops.com/131LinkPop.html

An array of link popularity strategies that you
won't find anywhere else.

The strategies are not numbered so make a page
notation for link building tactics that fit your
situation.



(8) (8) (8) (8)

Download and install the Alexa Toolbar.

http://download.alexa.com/index.cgi?p=Dest_W_b_40_T1/

Important toolbar to improve your link popularity.

Use of the toolbar positively affects your Alexa
ranking. Since some webmasters take into account
your website's Alexa ranking the better your ranking
the higher your success rate in getting reciprocal
links.



(9) (9) (9) (9)

Install a robots.txt file in root directory of your
website (server).

Google's robots (and other SE robots) need to track
your links (both internal and external). Give them
help and proper guidance with the robot.txt file.

For a valuable tutorial on this technique visit:

http://www.searchengineworld.com/robots/robots_tutorial.htm
Robots.txt Tutorial

For other helpful robots.text info visit:

http://www.searchengineworld.com/cgi-bin/robotcheck.cgi/
Robots.txt Validator

http://www.webmasterworld.com/forum93/
Robots.txt Forum

Search engine spiders particularly need help
indexing pages that are MORE THAN TWO LEVELS
removed from the home page.



(10) (10) (10) (10)

Use this Text-to-Hyperlink Conversion Tool

http://thephantomwriters.com/link-builder.pl

If you have an HTML ezine or publish articles
online, you should MAKE SURE ALL OF THE URLS
IN THE ARTICLE ARE HYPERLINKED. Hyperlinking
only the url in the resource box is not enough.

If your articles are online, and you have referenced
your own website in the article, check to make sure
the links are live.

You will find some article banks where the urls
within articles are not hyperlinked. Whenever you
encounter this state, alert the editor to the above
easy-to-use tool.

Also, express your strong preference for articles
with live links.

By the way, you can edit your own articles with
some article banks to include live hyperlinks.
Where appropriate use the above tool to make your
article links live and improve your link popularity.



(11) (11) (11) (11)

Download this powerful free ebook on time management.

http://www.howtomanageyourtime.com/

This is a talking ebook, plus a written transcript
of the audio.

You will learn the powerful concept of the TIME
QUADRANT, plus 12 critical time management rules.

No one can take advantage of all 44 link popularity
secrets in a couple of days or weeks. There are a
tremendous amount of productive steps you can take
overall.

Therefore, you should SET GOALS of completing a
certain step or number of steps by a SPECIFIC DATE.

Once you have put all of these link popularity secrets
in place, your website will become a powerful force
on the Internet!

http://www.howtomanageyourtime.com/

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About The Author:
Robert A Kearse
http://100FreeWorkAtHomeTools.com
� Robert A. Kearse is editor of THE TAX TORPEDO Work At Home Newsletter. Each issue features valuable FREE tools and resources that you can use as subscription incentives to build your own opt-in lists. Articles on Internet marketing strategy. Bonuses for new subscribers! http://100FreeWorkAtHomeTools.com/freenewsletter.php
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